XGIMI MOGO 2 Pro launch campaign
Task
Land the core features with different creative usage scenarios
Create a short film (45-60s) to launch the product, landing the key features such as Full HD cinematic experience, portable and AI environment detection.
Showcasing the product that would relate to the target audience such as affluent new family as well as young professionals that are renting their living space.
Emphasise the real-life applications of the projector for a superior HD video and audio experience. Aim to attract individuals who place a high value on quality and affordability.
Create an enjoyable and immersive experience by showcasing the projector’s unique features and user interaction. Start with a demonstration for a young family and conclude with a demonstration for a working individual, to clearly define the target audience
